Ford Puerto Rico announced the results of its sales on the Island during 2021, which reflected an extraordinary performance, despite the production constraints experienced worldwide.
Ford became the best-selling American brand in Puerto Rico during 2021, with 12,124 units sold.
While the industry as a whole saw 35% growth, Ford recorded 54% growth compared to 2020. This represents a market share of 9.4% vs. 8.1% in 2020 and 7.4% in 2019.
For the fifth year in a row, Ford F-Series pickups achieved the sales leadership in their segment. Ford also maintains its leadership in commercial vehicles, a segment in which it has a share of more than 70%. On the other hand, the iconic Ford Mustang remains the leader in the sports car segment, where it has more than 80% share.
During 2021, Ford introduced the new 4×4 vehicles of the legendary Bronco brand on the island, including the Bronco Sport compact SUV and the Bronco four-door off-road SUV. In addition, at the end of the year it introduced the new Maverick compact pickup, built on the renowned Built Ford Tough platform, and positioned for a new segment of consumers who do not yet know they need a pickup.